Pioneering Customized Rugged Solutions

The Rugged Insider, Vol. 7                                              November 2012




Smartphones are NOT the solution


Once upon a time smartphones seemed liked they were the ideal platform for every solution.  In this month’s Executive Briefing, we take a look at the pluses and minuses of smartphones, as well as other mobile form factors. We also tell you how to brighten your display, analyze the nature of “new” military technology, and take a moment to contemplate the human side of the battlefield networks.


Everyone at AMREL wishes you and your family a Happy Thanksgiving! 



Quote of the Month


“Treat your password like your toothbrush. Don’t let anybody else use it, and get a new one every six months.”


-Clifford Stoll


Executive Briefing

Second Thoughts about Smartphones


For businesses and others seeking durable, economic enterprise solutions, the love affair may be over.


Read Here





Ask the Expert

How do I make my laptop’s display brighter?

After you maxed out the brightness controls, what do you do then?


Read Here

On the Web


New vs. Perfect

Thoughts about Futuristic Military Technology


Strategy Page  has some interesting thoughts on “Perfected” vs. “New” military technology. Turns out, there is a lot more of one than the other.


Read Here



On the Web

Human side of the Network


A former warfighter reminds us that networks are more than nodes and waveforms.  For some, it’s a matter of life and death.


Read Here



Demo & Eval




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William Finn

Senior Editor & Copywriter



Bill’s work has appeared in Defense Tech Briefs,  IDGA, Robotics Tomorrow,  and Defense IQ.


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AMREL ISO 9001:2008 Certification


AMREL has been awarded ISO 9001:2008 certification for design, engineering, manufacturing, and customization of rugged mobile computing solutions. 

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AMREL manufactures the ROCKY line of Mission Critical rugged laptops, tablets, fixed on-board computers and handhelds, designed for military/homeland security use.  Our MIL-STD 810G/461F certified platforms integrate your devices for OCU, communications, biometrics and other applications. We customize, design, prototype, and deliver your solution faster than any competitor.